Global Journal of Economics and Business

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A proposed model for measuring the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable

Motaz Talat Mohammad Abdullah , Naif Laeq Jadoua Alanezy , Motasem Eqab Almasoud

The study aimed to identify the reality of digital marketing in Zain in the Kingdom of Saudi Arabia as a first major goal, and to identify the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable as a second major goal. The researchers used the ...

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The Role of Artificial Intelligent in Knowing the Trends of Generation Z Through Social Media an Applied Study on Telecommunications Companies in the City of Tabuk

Samar Obaid Albalawi

Objectives: This study aimed to investigate the contribution of artificial intelligence in understanding the preferences and needs of Generation Z through social media, enhancing social media marketing, improving marketing campaign effectiveness, and helping companies identify key technologies to understand ...

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